I understand that people who support pink ribbon campaigns, Race For Life and the endless fundraisers do so with love and good intentions. I also understand that social media campaigns such as 'no make-up selfie' and 'where do you keep your handbag' DO raise awareness, and allow people to feel less impotent around cancer. However, I think that they're missing the point!
As a cancer survivor, I would wish for no more support from friends, family (and the wider community), than that they educate themselves about the many natural ways in which they can improve their health and stave off cancer. That would make me far happier than a Pink Ribbon cake sale (a SUGAR sale, for cancer??????)
So, instead of shaving our heads in sympathy for a friend enduring chemotherapy or taking a selfie without makeup, maybe we should start a 'campaign' to drink a green juice or smoothie every day. This would show support for those with cancer, educate those without cancer, and demonstrate that there are choices within the world of healing.