This year's breast awareness campaign asks us to post a photo of a can of coke nestling between our breasts. Apparently thought up by an adult modelling agency, we can now expect to be subjected to a barrage of pictures of perfect (fake?) boobs cradling a modern day poison. A CAN OF COKE!? There are approximately TEN teaspoons of sugar in a can of coke! I cannot even.....
And for those of us who no longer have the full compliment? For those of us who have had lumpectomies, mastectomies, or just plain don't own the perfect set of media breasts? I've never heard of such ignorant stupidity. Objectifying breasts in the context of breast cancer - I find it totally offensive.
When will we get it right? What's needed is education about the link between poor diet and cancer, sugar and cancer, convenience food and cancer, stress and cancer. The list goes on. What is not needed is advertising off the back of cancer. Even a campaign showing us how to check our breasts is shutting the gate after the proverbial horse has bolted. We need to stop putting plasters over the issue and address the root cause. We need a whole generation of children to start taking responsibility for their health, understanding how to create wellness in themselves so that they never have to experience the joys of cancer. How wonderful would it be for the next generation of girls (and boys) to dodge this modern day bullet?
What next? A campaign to raise awareness of colorectal cancer sponsored by McDonalds? Livid!
You know what's coming next.....a selfie of my chest with a green juice :D